Post when your audience is online
Posts that collect likes and comments quickly in their first hour get shown to more people. Publishing when your audience is awake and scrolling is one of the easiest ways to improve reach.
How to use the tool
- Choose your platform.
- Pick the country where most of your audience lives (we guess it from your time zone).
- Read the best times in your audience's local time, and when that is for you.
General best times by platform
- Instagram: late morning and early evening, strongest Tuesday to Thursday.
- TikTok: lunchtime and evenings, with strong Tuesdays, Thursdays and Fridays.
- YouTube: early afternoon before evening viewing peaks, strongest Thursday to Saturday.
- Facebook and X: weekday mornings and lunchtime.
These are averages from published engagement studies. Your own followers may differ — the Profile Analyzer finds your personal best times from your recent posts.