How influencer rates are estimated
Brands usually price sponsored posts per 1,000 followers and adjust for engagement. Typical starting ranges are about $5–$10 per 1,000 followers on Instagram, $2.50–$6 on TikTok and $15–$30 per 1,000 subscribers for a YouTube integration. Accounts with above-average engagement can ask for more; low engagement pushes the price down.
What affects how much you earn
- Engagement rate — brands pay for attention, not just follower count.
- Niche — finance, tech and beauty pay more than general entertainment.
- Audience location — audiences in the US, UK, Canada and Australia command higher rates.
- Format and usage rights — videos, bundles and paid usage rights cost more.
Use it to price your next deal
Load your account or enter your numbers, then share the result link with a brand as a starting point for negotiation. The "what if" panel shows how your rate grows as your audience grows.